Measure the profitability of your investments.
Calculate the profitability of your marketing campaigns.
Analysis: For every $1.00 you spent, you made back $3.00 in revenue. Great job! Your campaign is generating value.
Input the total amount you spent on the campaign or project (Ad Spend, Software costs, etc.).
Input the total revenue generated directly attributed to that investment.
Review your ROI percentage and Profit/Loss amount to make data-driven decisions.